Imagine a GPS for the Bitcoin Rabbit Hole
Imagine a personalized guide that tells your friends and your family the exact next step to take on their learning journey.
No more guessing which podcast to send, no more wasted time, and no more frustrating conversations.
Just a clear, data-driven path from curiosity to conviction.
The Frustrating Reality...
But today, that GPS doesn’t exist.
Instead, every Bitcoiner knows the feeling.
You mention Bitcoin, and a wall goes up.
You see the glazed-over eyes, hear the dismissive jokes, and you feel that sinking fear that the people you care about will never understand in time.
Let's Build the Map. Together.
Bitcoin Sherpa is undertaking an ambitious open research project: to conduct 1,000 one-on-one interviews with Bitcoiners from around the world.
Our mission is to analyze every story to build the world's first data-driven, community-sourced map for Bitcoin education. This isn't just about contributing to an archive; it's about actively collaborating on the map that will help us find the best way to onboard the next wave of Bitcoiners.
As a Founding Sherpa, You Will Receive:
Exclusive Early Access to the Research: Be the first to see the data on the most effective analogies, resources, and conversation starters.
The Bitcoin Learning Map: Once complete, you will receive a copy of our comprehensive guide, filled with actionable strategies and frameworks.
Ongoing Strategy Updates: You'll be added to a private, contributor-only email list where we share new tactics and insights as the research progresses (you can opt-out anytime).
Your Experience is the Key.
is a Critical Piece of the Map
You are the expert on the most important subject: your own journey to understanding Bitcoin.
We want to map the timeline of your personal 'rabbit hole'—the moments of confusion and the moments of clarity that defined your path.
We are looking for Bitcoiners to share their journey in a 45-minute recorded interview. We'll discuss things like:
The specific book, article, or podcast that made it finally click.
The single biggest hurdle that almost made you give up.
The "aha!" moment you wish you could share with friends and family.
The first time you truly understood the importance of self-custody
Your experience is the data we need to build this map.
This Mission is Personal
My own journey down the rabbit hole began with a dream.
I became a first-time father during the pandemic and found myself thinking constantly about the future I wanted for my son. One night, I dreamt he was a teenager, and he asked me a question that shook me to my core:
- Dad, you were there when Bitcoin started.
Why didn’t you do anything about it?
My excuses in the dream were weak—that it was a scam, too volatile, only for criminals. I’ll never forget the disappointment in his voice when he said - "Nah, I know you and you didn't do your homework".
I woke up and studied Bitcoin like a madman, immediately went down the rabbit hole and my life was never the same. My mission is simple: help people have Bitcoin Clarity, Confidence and Conviction as fast as possible.
This research project is the foundation of that mission.
Help Us Build The Way For The Next Generation
Your journey matters.
FAQ's
Why does my specific story matter?
Your journey contains clues. To build an effective map, we need data from a diverse set of experiences. Your unique perspective is essential to making our research robust and truly useful for everyone who comes after you.
What Does a Research Conversation Look Like?
Our research is built on genuine, one-on-one conversations about personal journeys with Bitcoin. It's not a test or a formal interview, but a relaxed exploration of the key moments, hurdles, and insights that shape a person's understanding.
A huge thank you to Aubrey for generously sharing his story and allowing us to post this clip.
Watch this example to get a feel for the collaborative and insightful nature of these discussions. 👇
How will my information and story be used?
Your privacy is paramount. All data collected will be anonymized to identify broader patterns and trends. No personal stories or identifying details will ever be shared publicly without your explicit permission.
Who is behind this project?
Bitcoin Sherpa was founded by me, Miguel Abascal. After 15+ years leading transformation strategy at major canadian financial institutions like Scotiabank and TD, I saw firsthand the problems Bitcoin solves. My mission is to use that experience to accelerate Bitcoin education and adoption through data-driven research.
What is the goal of the Bitcoin Sherpa research project?
Our core mission is to solve the onboarding challenge that prevents wider Bitcoin adoption.
We are conducting an in-depth qualitative study, interviewing 1,000 Bitcoiners to meticulously map the journey from initial confusion to high conviction.
By analyzing these real-world stories through established behavioral frameworks, we are building a "Waze for Bitcoin Learning"—a set of data-driven strategies that help Bitcoin companies create more confident, long-term customers.
For a detailed overview of our methodology, analytical models, and goals, we invite you to explore our foundational white paper.
